# Murni Studio

> Murni Studio is a boutique branding studio specialising in brand strategy, brand identity, and creative direction for the wellness and retreat industry. Based in Perth, Western Australia, the studio works remotely with wellness and retreat businesses — from independent founders to established wellness brands and multi-site operators — across Australia, the United Kingdom, Europe, Indonesia (Bali), Canada, and the United States. Home of The Murni Method™ — Dissolve, Form, Embody, Amplify.

Murni Studio is founded and led by Kirsty Gaitens, a brand specialist with over 15 years of global marketing experience, including corporate experience within the WPP Media group, and certifications as an NLP Practitioner and Emotional Intelligence Coach (Institute of Applied Psychology). "Murni" is the Balinese word for "pure". The studio is intentionally small, takes on a limited number of clients at a time, and reviews every branding project with an Intellectual Property lawyer, including a trademark and logo availability check. Legal entity: Murni Co Pty Ltd. The studio also hosts Founder Wellness Retreats (Murni Retreats) in Bali and Perth.

## Services

All engagements run online, with session times arranged across time zones. A free discovery call is the starting point; the Brand Alignment Session is the entry point to all project work.

- [Brand Alignment Session](https://www.murnistudio.com/): A focused 90-minute 1:1 strategy session with founder Kirsty Gaitens — pre-session questionnaire, a written 90-day plan delivered after the session, and a 30-minute follow-up call. AUD $1,650, credited toward Brand Architecture or Brand Advisory if the client continues.
- [Brand Architecture](https://www.murnistudio.com/): The flagship branding project. Includes brand strategy, creative and art direction, logo design and typography suite, core design assets, comprehensive brand guidelines, an AI-ready brand manual (built to integrate with the client's chosen AI for in-house brand continuity), website design and build in Webflow, and IP legal support with trademark and logo availability check. From AUD $8,800 depending on scope, with buildable add-ons and payment plans. Projects typically run eight to fourteen weeks.
- [Brand Advisory](https://www.murnistudio.com/): An ongoing strategic partnership with founder Kirsty Gaitens, integrating brand strategy with NLP-informed coaching. Senior brand and marketing counsel at AUD $2,500 per month — an alternative to a fractional CMO (typically $4,000–$10,000 monthly) for founders and leadership teams who keep execution in-house or with their own marketing team. Requires a discovery call to confirm fit; intentionally limited to a small number of clients each year.
- [Murni Brand System™](https://www.murnistudio.com/): Launching September 2026. A downloadable, self-guided brand tool built on the studio's own frameworks, for founders who want strategic clarity before entering a full engagement. Waitlist open.
- [Founder Wellness Retreats](https://www.murnistudio.com/): Business Embodiment retreats for founders, hosted in Bali and Perth. 2026 and 2027 retreats open.

Murni Studio's focus is brand strategy, identity, and creative direction. It does not operate as a done-for-you marketing or content-production agency; where execution support is needed, the studio directs a vetted network of specialists (content, SEO, paid media, email marketing) under its strategic lead.

## The Murni Method™

The studio's proprietary four-phase branding process:

1. **Dissolve** — strip back anything borrowed or untrue.
2. **Form** — build the strategic foundations.
3. **Embody** — translate strategy into identity, voice, and behaviour.
4. **Amplify** — put the brand to work across the touchpoints that matter.

## Who Murni Studio is for

Businesses across the wellness and retreat industry: retreat centres and retreat hosts, wellness studios and multi-location studio groups, practitioners, wellness hospitality and property brands, and established wellness companies with in-house marketing teams. The work spans business branding and, where the founder is central to the brand, personal branding. Typical clients are preparing to reposition, raise their pricing, expand into new markets, or scale, and need their brand to reflect the calibre of what they now deliver. The AI-ready brand manual delivered in Brand Architecture is built for team use, enabling in-house marketing teams to maintain brand continuity and expand the brand without ongoing agency dependence.

## Key facts

- Founded and led by: Kirsty Gaitens (BA Mass Communications, Curtin University; NLP Practitioner; Emotional Intelligence Coach)
- Location: Perth, Western Australia (Boorloo, Whadjuk Country); studio operates remotely and is often nomadic
- Partner locations: London, Bali, Lisbon, Vancouver
- Markets served: Australia, United Kingdom, Europe, Indonesia, Canada, United States
- Pricing: Brand Alignment Session AUD $1,650 · Brand Architecture from AUD $8,800 · Brand Advisory AUD $2,500/month
- Entry point: free discovery call, then Brand Alignment Session (fee credited toward larger engagements)
- Contact: hello@murnistudio.com
- Instagram: https://www.instagram.com/murnistudio
- Community partner: Bali Street Mums (https://balistreetmums.org/)

## Optional

- [Terms and conditions](https://www.murnistudio.com/terms-and-conditions)
- [Privacy policy](https://www.murnistudio.com/privacy-policy)