Murni Studio is a strategy-led branding studio in Perth, Western Australia, working with founder-led businesses worldwide. These are the questions founders ask most often about brand strategy, identity and how we work. If yours isn't here, write to me and I'll answer it myself.
Murni Studio is a strategy-led boutique branding studio specialising in brand strategy, brand identity, and creative direction for brands with heart. Based in Perth, Australia, working remotely worldwide, the studio pairs 1:1 founder-led strategy with a partnered network of specialist creatives to build brands that are distinctive, aligned, and designed for long-term growth.
Murni Studio specialises in the wellness and retreat space; however, we have worked across industries such as property development, interior design, commercial cleaning, and engineering. With Kirsty's global skill set and network relationships, clients are typically based in Australia, the United Kingdom, Europe, Canada, and the United States.
Murni Studio brings together brand strategy, creative direction and founder coaching to align the business you’re building with the person behind it.
We look at how your brand is positioned and perceived, alongside what you want to create, how you want to work and what success means to you. These conversations shape the decisions about your offers, messaging, identity and business direction.
Founded by Kirsty Gaitens, Murni draws on more than 15 years of branding and marketing experience, supported by certified coaching and NLP training. Our approach combines experienced strategic advice with thoughtful exploration: space to question your direction, recognise your strengths and make decisions you can stand behind.
That’s what makes our work personal. Your ambition, expertise and values become part of the strategy, so your brand reflects the value of your work and supports a business you want to lead.
Brand strategy is the thinking that decides what your brand says, to whom, and why it matters, before anything is designed. At Murni Studio a brand strategy covers your positioning, the audience you are actually for, your offer architecture, your messaging and the language that carries it, and the creative direction that gives it a form.
It is written down, so you and anyone you hire afterwards are working from the same page. Without it, design becomes decoration: beautiful, and quietly disconnected from what the business is trying to do.
In most cases, yes. Strategy comes first because it decides what the logo and the website are for.
Murni Studio builds all three inside the Full Brand Ecosystem, where strategy, identity and site are shaped as one piece of work rather than three separate ones. If you already have a brand that is largely working and need a clearer direction rather than a rebuild, a Brand Advisory & Alignment session gives you that without committing to the full build.
The Full Brand Ecosystem starts from AUD $6,600. It includes brand strategy, creative and art direction, logo design and a typography suite, core design assets, comprehensive brand guidelines and an AI-ready brand manual for in-house team use. Websites and Social Media templates can be added on at an additional rate.
A logo is one asset. Branding is the whole system that asset sits inside: your positioning, your messaging, your typography and colour, your photography, your tone of voice, and the guidelines that keep them consistent wherever someone meets you.
A logo on its own tells a client very little. A brand tells them what you do, who you do it for, and why you are worth what you charge.
A Brand Alignment Intensive is an in-depth strategic review that helps established business owners align their brand with the business they want to build.
At Murni Studio, it combines a comprehensive brand audit with a tailored alignment strategy. We examine your positioning, messaging, offers and visual identity to understand what’s working, where your value is being lost or misunderstood, and what needs to evolve to support your goals.
You leave with a clear strategic direction, a prioritised action plan and a follow-up session to support your next steps, giving you the clarity to make confident decisions before investing in a rebrand, website or further marketing.
The investment is AUD $1,650.
Creative Mentorship is an ongoing 1:1 partnership with Kirsty, bringing together strategic brand advisory, intuitive exploration and compassionate coaching to support your growth as a founder.
Together, we explore the beliefs shaping your decisions alongside the practical questions of positioning, pricing and visibility. Drawing on NLP frameworks and business and brand strategy, we help you clarify what you want, strengthen trust in your judgement and translate that clarity into considered action.
This is a supportive space to think openly, work through uncertainty and explore new possibilities, with guidance that respects your autonomy and the business you want to build.
Creative Mentorship can follow a Brand Alignment Intensive or begin as a standalone partnership. The investment is AUD $1,350 per month, with a six-month minimum commitment.
You work directly with Murni Studio's founder, Kirsty Gaitens, at every stage, from strategy, to creative direction, and every significant decision. Your work is never passed to a junior team. Your brand design is delivered by Murni Studio's partnered specialists, experts in graphic design, web development, content creation, and intellectual property law, each a master of their own discipline, working under Kirsty's strategic and creative direction. One senior mind holding the whole process, with the best specialist brainpower on every part.
A full Branding Ecosystem with Murni Studio takes six to eight weeks, depending on the scope. Timelines are confirmed at the start of the project.
There are two ways in. Most founders start with a Brand Advisory & Alignment session: ninety minutes one-to-one with Kirsty to see the brand clearly and decide what it becomes next.
If you would rather talk it through first, email hello@murnistudio.com and we will work out together which piece of work fits where you are.
Scale, and who actually does the work. A branding agency typically runs larger teams, with a project moving between account managers and junior designers.
Murni Studio is intentionally small. You work directly with founder Kirsty Gaitens on strategy and creative direction, and specialists in design, web development, content and intellectual property law are brought in for their own disciplines under that direction. One senior mind holds the whole brand, rather than a handover chain.
Yes. Murni Studio is based in Perth, Western Australia, and works remotely with founder-led businesses in Australia, the United Kingdom, Europe, Canada and the United States.
Sessions are held online and scheduled around your timezone, and brand projects run remotely from strategy through to delivery.
