Murni Journal
Thinking on brand strategy, creative direction and building a brand that lasts, from Kirsty Gaitens and Murni Studio.
What is a Brand? Really? (part two)
Understand how brand strategy, design, creative direction and marketing work together, and how to choose the right branding support for your business.
What is a Brand? Really? (part one)
How to know when you need a brand strategist, brand designer or marketer.
What Hermès Can Teach Us About Building a Brand That Lasts
What can Hermès teach us about brand strategy, longevity and rebranding? A look at brand codes, consistency and the value of knowing what deserves to stay.
